Risk does translate into cost. There is a real risk that the web approach you chose will not work for you. We hear of so many cases where somebody went with a competitor that sounded ok but only after they $igned up and could actually try the approach did they discover limits on site structure, page contents, or basic editing. Maybe they did have a 30 day refund period, but those are such a pain.
HotDoodle allows you to try us for a few days without even registering. If you register you have months to build your site (not that months is typically needed). There is no secret about what we offer and if it will work for you.